SM2 helps manufacturers and providers of new medical procedures succeed in the marketplace. With over two decades of direct work with breakthrough technologies, SM2 Consulting provides clients with insight into the decision-making process and factors affecting both provider and consumer adoption. Through data-driven research and analysis, clients benefit from knowledge that helps build their business by delivering a better experience to their customers.

Latest Published Work

Kiva.org – paying it forward!(June 2007)

Bon Appetit: What Surgeons Can Learn from Fine Dining (May 2007)

Costco and the Customer (April 2007)

Feedback From Early Users of the PASCAL Photocoagulator (April 2007)

Telephone Improvement Project – Year 2 (April 2007)

A Diagnosis for the Future of Refractive IOLs (March 2007)

Apple (no longer a computer company) (February 2007


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LASIK Surgery vs. Plastic Surgery

Which group does a better job of protecting the value of their core offering, refractive surgeons or plastic surgeons? A review of procedure pricing and how it impacts demand offers a telling story.

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